The most obvious trend is continued growth in AI search usage. As more people discover tools like ChatGPT, Claude, and Perplexity, and as these tools improve their interfaces and expand capabilities, the percentage of information-seeking behavior flowing through AI models will increase. This doesn't necessarily mean traditional search engines will disappear, but it does mean the traffic pie is being redivided, with AI search claiming an expanding slice.
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And chief human resources officer at $62 billion giant Colgate-Palmolive Sally Massey credits Gen Z as being ambitious and incredibly tech-savvy. She said the digital natives possess critical skills that the consumer products company is now seeking—and just like Rascoff, she recognizes the value of breaking down feedback hierarchies.